What are codes?
codes are system of signs, put together to create meaning. There's three different types of codes such as:
Technical codes- The way a text its formed. For example, camera techniques,lighting,framing, depth of field.
Symbolic Codes- All the things that reflects to our experience and understanding of other media texts. Such as settings, objects, body language, clothing and colour (miss-en-scene).
Verbal Codes- everything to do with language either written or spoken.
What are conventions?
Conventions is what you expect to see in a certain genre. For example in a horror gender film, you normally expect to see blood, villain, monsters, weapons visa versa.
How codes and conventions apply to media studies?
Codes and conventions can be used in any type of genre.
codes and conventions are important as you cannot discuss about the technical codes, such as camera techniques, without saying how its used conventionally in a genre.
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